Hailey&Gonzo
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Handmade.com

Handmade.com

Handmade.com

Was given full creative control & direction for all branding and marketing for Overstock’s subsidiary Handmade&Co. Worked with cross functional teams for research and developing the brand, customer persona & behaviors, voice, and asset creation. Created work flows and processes to create easy transitions for creative handoffs.

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Styleguide & Brand Book

Styleguide & Brand Book

The styleguide was created to make sure that as Handmade&Co. grows as a brand that consistency is keep first and foremost. From logo usages, photography styling, brand voice, typography treatments, and illustration, all elements where taken into account.

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Tote Bags

Tote Bags

Designs created for marketing tote bags that will be used for out reach and public relations.